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Invitrogen™ MagicMedia™ E. coli Expression Medium, powder Available on GSA/VA Contract for Federal Government customers only.


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Catalog Number Mfr. No. Description Price Qty Availability  
Catalog Number Mfr. No. Description Price Qty Availability  
K6810 Non-distribution product as customer accommodation. Available on GSA/VA Contract for Federal Government customers only.
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N/A Powder; 1L
Each for $66.25
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MagicMedia™ E. coli Expression Medium is specifically designed to dramatically increase the yield of recombinant proteins in T7-regulated E. coli expression systems without monitoring culture OD (optical density) or adding inducer. The proprietary MagicMedia™ formulation enables E. coli growth to reach culture densities 3–10-fold higher than those achieved with traditional LB + IPTG methods, allowing you to:

  • Achieve 3–10 times higher protein yields (Figure 1) with much less hands-on time
  • Eliminate time-consuming OD monitoring steps—simply inoculate, grow the culture overnight, and harvest (Figure 2)
  • Reduce culture volume to simplify handling and scale-up processes

    In addition, MagicMedia™ E. coli Expression Medium is ideal for simultaneous expression of multiple clones for high-throughput applications.

    MagicMedia™ E. coli Expression Medium is available in two convenient formats to meet specific needs: premixed powder packaged in a convenient, dissolvable bag (foil pouch format) or a ready-to-use, pre-sterilized liquid. The formats contain proprietary component A (in foil pouch powder or 1X liquid format) and component B (in buffer format).

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